https://fstoppers.com/originals/retouching-youre-going-about-it-all-wrong-39185
This article talks about the different retouching that is out there, he talks about the amount of time needed on each type; saying that wedding photography does not need much time as you cannot charge for these costs yet a commercial or advertising photograph needs more time as these will be printed larger and these need a more careful approach and a finer eye for details.
He also states one of the differences between 'good' and 'bad' retouching, his opinion is that bad retouching is a retouching job that you spend far too much time on compared to the job at hand and the type of work it is.
He says it is a good idea to set a time limit on jobs and create a plan of what needs doing.
He says that newcomers to retouching typically start by over retouching their photographs then learn to cut down everything that is done. I think this is true as when you are just beginning you want to show all the different techniques that you have learned to do rather than applying the ones that are relevant.
Some final advice is that he explains that people expect miracles however photoshop does not work miracles and that if something can be fixed in camera it is better to do it that way as this makes the retouchers job so much more easier.
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